The products are Versio for playout, SelenioFlex Live for encoding and xG Ad Insertion for Multiscreen. Microsoft Corporation corporate vice-president Steven Guggenheimer (pictured) said: “Together we are providing broadcasters, content distributors and others with the ability to reduce time-to-market while moving from a capital-intensive business to a pay-as-needed operational model.” The Azurebased applications will be on show at NAB.